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Behind the brand - Top Up - Men’s Superfood

by Jennifer Hopper |

So, how have you been feeling lately?

If the answer is anything other than, ‘Fantastic, thanks’ then have we got a life-changing product for you! Yes, Activated Nutrients has developed an all-in-one nutritional supplement that is designed to put the wind back in your hair, the spirit back in your soul, and the jam back in your sandwich. It’s a supplement specifically made to match the needs of men and help them to feel their absolute brilliant best. How do I know? Because I spoke with Activated Nutrients’ managing director, Blair Norfolk, to get the goss on this just-launched product!


Me: So Blair, what type of man is Top Up - Men’s Superfood for?

Blair: Top Up - Men’s Superfood was formulated for men in their 20s, 30s and 40s who are trying to juggle the demands of a busy work, family, and social life. Perhaps they’re drinking too much, or overdoing the junk foods, or maybe they just feel rundown. They also might be struggling with digestive or bowel issues, such as regular bloating, too. 



Me: What ingredients are in Top Up that tackle these issues specifically?

Blair: In addition to the B vitamins sourced from whole foods, which assist energy production, we included a number of herbs to support men’s health such as Siberian Ginseng, which is beneficial for concentration and increases physical and mental capacity, and Milk Thistle, which helps to support liver detoxification from alcohol.

Prebiotic fibres and probiotics also feature in the product, as these help to maintain a healthy gut and ease digestion.



Me: Which probiotics have made it into Top Up - Men’s Superfood?

Blair: Each 8g dose contain 2 billion CFU of Lactobacillus rhamnosus and Bifidobacterium longum, which we selected for their beneficial effects on the balance of bacteria in the upper and lower gastrointestinal tract, respectively. Probiotic bacteria also help boost immunity, too. 

Me: Sounds like Top Up for Men has all the bases covered!

Blair: It does! This formulation packs a powerful punch!

Learn more about our Top Up - Men's Daily Vitamins+ here