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We’re Activated Nutrients. We make premium nutritional supplements that help the average Aussie feel their best every day. Our wholefood supplements are certified organic and we focus on product quality and efficacy above all else; we don’t make claims that can’t be backed up by scientific evidence.

Our story began as four friends with a shared passion for health and a frustration with the misleading mess of the mainstream nutrition industry. That passion turned into a mission to cut through the hype and develop a plant-based product that offers real, measurable health benefits.

They did things right, investing years of research and development before launching a single product. Activated Nutrients’ flagship product, Daily Superfood, was the first of its kind – a doctor-formulated, gender-specific all-in-one multivitamin powder made entirely with wholefoods.

Since then, the Activated Nutrients range has grown, helping even more people meet specific dietary needs based on gender, age or health goals.



In an age of information overload, companies usually rely on getting customers by selling a dream. We don't have to hide behind dream. All we're selling is the right ingredients in the right quantities, presented with nothing but honesty. We can't wait to share it with you!


But you're not the only thing we care about. We also believe that we have a responsibility to produce Activated Nutrients sustainably. We built those concerns into our production, including recycled packaging that uses 40% less energy across the product life cycle, and responsibly -sourced ingredients.



We also wanted to bring you a supplement that provides the maximum amount of natural nutrition. Activated Nutrients supplements are completely non-synthetic and contain nutrients in nutritionally relevant quantities, plus they're vegan, non-GMO, soy-free and gluten-free